The platform is
dedicated in empowering young talented designers in Menswear and to provide
exposure for them in the world of fashion.
This year's
winner will be assisted with tools to transition from developing creative to
sustainable business with potential for commercial growth.
Also the winner
will get an opportunity for a trip to Menswear Fashion far,Pitti Imagine Umo 96
in Florence,Italy from the 11th to the 14th of June as well as media exposure
in GQ South Africa.
While they will
also get an opportunity to have their brands to be exhibited at SA fashion
Week's SS 2019 in April and SAFW A/W 2020 and lastly a Pop Up shop in August
2019.
The finalist
brands are Bi-Parel (by a 26 year old graduate from university of
Johannesburg,Shaylene Morris,her vision and future in fashion was made reality
through commitment and hard work.
Her brand Bi
Parel,these season is inspired by recycling X-ray sheets.
Nesu founder by
Denzel Vilakazi is another brand in the competition.
His brand seeks
to preserve indigenous South African wear and pay homage to Africa.
His a former
fashion student at Tshwane University of Technology.The brand focuses on both
male and female.
Reign is the
third brand which produces menswear line collections positioned as Unisex as
the brand's identity is centered around the strength of individuality and not
on sexual orientation,societal order or normative pressure.
Richard Hoy is
a Johannesburg based contemporary men's wear design.Graduated with a fashion
diploma and started to work in a merchandiser which had to do with fashion
wear.
He now deals
with ready to wear clothes.
Tabitha Style
is a brand that belongs to Dorcas Madi and George Mkhoma who have been fashion
partners for more than decades.
Their main
collection,'Samurai Futuristic’' is
inspired by the Japanese military.
Inspired by versatility,
minimalism and comfort, Zandile created Zazü in January 2019, a brand that
captures the essence of comfort and ethical design with inspiration coming from
the East, which Zandile believes to be the future. “Our brand’s aim is to
care for both the customer and the lifecycle of the clothes it produces,”
remarks founder, Zandile Makombe.
The judges of the event will
include:Maps Maponyane,Molife Milton Kumona,Mini Livhimba Taz Phaswana,Edcon
Donidel,Annette Pringle Kolgch,Alexandra Kitsandonis.
Written by Tapiwa Rubaya
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