Profiling SA Mercedes Benz Fashion week designers

South African Mercedes Benz Fashion week is one of the biggest fashion shows in the Southern African hemisphere.This year the event is expect to have more than 15 designers who will showcase their collections the event is to take place from the 24th to the 26th of March. Among them are David Alford from Zimbabwe and Aduma Ngxokolo.
AFTV takes a look at the journey of the two designers in the African world. 

David Alford

David Alford is a British-Zimbabwean born and bred in UK but is currently based in Harare,Zimbabwe.Alford obtained his fashion education in 2007 outside London.
In 2014 he established his fashion studio in Zimbabwe.Through out his career David has won a number of awards local and international.These awards include:
Designer of the year at Zim fashion week 2015.
Last year he won Best Couture Designer at the style Oracle Fashion awards .
Best Designer of the year 2016 at the Zimbabwe Model Awards.
David Alford's inspiration can be traced from Alexander Mc Queen.
The young  fashion enterprenuer has showcased his collections in several shows some of them are:HIFA(2015);Zimbabwe fashion week (2015);Accra Fashion week (2016);Nairobi Fashion Week (2016);Africa fashion Reception (Paris-France [2016]).
In February he was showcasing his 2017 winter collection titled 'On The Precipice' which his brand showcased during the New York Fashion Week.
Alford is to showcase the same collection during Mercedes Benz South Africa in Capetown on the 25th of March.
Email:alford.hr@gmail.com

Aduma Ngxokolo/Maxhosa by Laduma

The man who is behind the brand Maxhosa by Laduma is Aduma Ngxokolo.He is regarded in the fashion industry as one of Africa's finest knitwear designers and one of the designers who is empowering an ethnic group,Xhosa ,(which is found in South Africa) through his designs.
Since the establishment of his brand in 2011  he has won hearts of many through his designs which has been showcased in places like:South Africa;London; Paris;Amsterdam;Oslo,New York etc.
Ngxokolo has also been honoured a number of awards these are:
2010 International Society of Dyers and Colourists Design Award
2010 International Representation Award
2011 Marie Claire Prix De Excelence Best Emerging Designer Award
2012 Nelson Mandela Metropolitan University Rising Star Award
2014 Premium International Best Emerging Designer for SS15 Menwear
2015 Vogue Italia Scouting for Africa Award
2016 Design Indaba Most Beautiful Object in South africa award.Aduma is also going to showcase his collection on the 25th of March.
www.Maxhosa.co.za


 David and Aduma will be joined by the mutlti award winning designer David Tlale,Craig Port,Gavin Rajah,Fashion Revolution and many more.

By Tapiwa Rubaya

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