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Friday 15 September 2017

The Iconic Bomber jacket Trend



The 'Iconic Bomber Iconic Jacket ' is trending in the streets of Southern Africa.Thanks to the 'House of Hohwa' founder

Kuda Matiza (KM).Multi talented designer Kuda Matiza (KM) is interviewed by freelance  journalist Tapiwanashe Rubaya (TR).

During the interview Kuda Matiza highlights the journey that led the 'Iconic Bomber Jacket' to be part of the trend in the fashion sector.

TR:Who is Kuda Matiza?
KM:I am a designer,Creative Director,musician,filmmaker and entrepreneur to summarise it all I am an artist prenuer.Born and raised in Zimbabwe now based in SA.I am fortunate to have found my meaning as an artist and had the opportunity to study music and I am also a film graduate.
I ventured into fashion from the aspect of creation, construction -Design and the love for clothing.The interest came into the aspect of speaking many stories that Africa has put being able to fit them into constructive garments I have worked with.
Influential people in different industries including film,television and music.
TR:What keeps you going in your journey in being a designer?
KM:I am driven by the need to tell stories through design.The need to put across a message.At House of Hohwa we believe in doing things out of the box or beyond the fence as some would say.I am inspired by the richness of the diversity and culture that make up the African continent people are amazing and if I can get everyone's story in a piece of garment then we defiantly have something there.


TR:Take us to the background of 'House of Hohwa'?
KM:House of Hohwa is a personal journey that I made a public because the name 'Hohwa' initially involved everything around me as a artist.
4 years ago I sat down and decided that the brand would be named after the neighbourhood I grew up in Craneborne nicknamed 'Hohwa',but everyone and the connotation is diversity of mushrooms themselves as they come in different sizes,shapes,colour etc.
TR:What makes the designs of House of Hohwa to be unique,comparing to other fashion houses?
KM:Like I said before we think and do beyond the fence.We come up with something new and never been done before.
For example the ' Iconic Bomber Jacket' are our creation.We also try as much as we can to create brand interaction with our followers by giving them something tangible other than the garments.In a fast paced market like today it is important to always stay in contact with your market you will never know what we will do next but when you do you will be blown away.
TR:Your iconic Print Bombers are trending in the world of Fashion.What inspired you to design them?

KM:The iconic Print Bomber like I love to call it is the epitome of street ethnic ethnic,another concept we launched at our official runway launch in 2015.The bomber is a cool item that adds to trends and a look.Its seriously cool I think and that was my thought before I designed it We wanted something different so I got in and made it and it just 'mushroomed'.(laughing).
TR:What do you think has made the iconic bomber jacket to trend?
KM:The print Bomber was the first on the market I'd like to think as a new concept we owned it and gave birth to the idea.It didn't need a lot of work so we just made sure we let people wear it the way they wanted to and it trended I guess.
TR:One might ask who is entitled to wear the iconic bomber jacket?
KM:The print Iconic bomber jacket is unisex item.Anyone can wear it,its a very iconic item which means you will be wearing it in the next few years too.
You will pair it up with a nice pair of jeans,some cool sneakers and just a plain coloured tee.
For the street wear lovers its a chance to just get on fleek!
TR:Where can one buy a the  print bomber?
KM:If you want to get the Bomber for you or someone else (As a great gift) you can go to our social platforms or visit our studio in Braamfontein Jhb.We also deliver anywhere in the world.
TR:Which fashion shows has the iconic bomber jacket been showcased in and how has the out come been?
KM:The print bomber jacket was on our own runway,when we launched the 'Winds of Change' collection earlier  this year.The plan is to launch it globally in future fashion events.
People love these and some are willing to sell a kidney for it (laughing).At the launch of WOC17 we had a couple of them bought straight from runway.The response is amazing.


TR:state some celebrities who have woren the print bomber jacket?
KM:We have a few people who are celebs or influential in their own spheres that one or a couple,these are Dereck Badze an entrepreneur,Hastings Nyirenda a great musician and well known Drummer.
Rapper A-reece also owns one.The  famous Great
Moscow Circus also owns a couple for their performances.
TR:After the print bomber jacket,what's next to trend from
Kuda Matiza?
KM:The print bomber is part of the Winds Of Change Collection17 and we are pushing the rest of it this whole year.There are some really out of the box sophisticated designs featured on this collection.On what will trend?I really can't say but something will defiantly.
Ins&twitt:@houseofhohwa ;FB:House of hohwa
FB:Kuda Matiza official  email:houseofhohwa@gmail.com




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