ZIMBABWE MODEL JOINS AMMFI WORLDWIDE MODELS AGENCY.

20 year old Zimbabwean model  prominently known in the modellingscenes as Ray Motsi (RM) joins a new family AMMFI agency.In an interview with Tapiwanashe Rubaya (TR),Ray tells us what AMMFIshould expect from him. He further tells us about his nomination inZimbabwe Models Awards.

TR:Who is Ray Motsi?
RM:Well in a nutshell Raymond is this 20 year old Model who Grew up in
Chadcombe Harare Zimbabwe, learnt at Churchill High school , eldest
son in family of Four and hopefully i’ll be studying law at any
college i finally decide to enroll at. I can basically be described in
one word , “perfectionist”, mediocre has never been my Forte, i never
leave something until its perfect , so to a certain extent its been my
biggest strength in modelling, i always strive to be better all the
time, never satisfied because its a gate way to complacency , so i
feed off criticism and use it air brush any imperfections.

TR:Tell us about how you emerged in the modelling scenes?
RM: So there was a concert at school, i came up dress in formal , so a
friend just commented “you should consider taking up modelling”, so
two months later after my i finished my exams, i hired a photographer
started working on my portfolio and it wasnt long after that i started
working with designers such as Shona , jan jam and recently truworths.

TR:Which modelling agency are you working with and why?
RM: Currently i’m working with two agencies , 106 models and AMMFI
international . At 106 , i just basically liked how Nigel (the
Manager) is driven , and shares the same vision that I do , so I was
fascinated by this and signed up with him a few months after i
met.Recently I was approached by a scout for the AMMFI , basically he
said i fit all the criteria they consider when looking for models ,
its an exclusive agency and i saw it as my big break, for the exposure
i so needed .

TR:What type of a model are you?
RM: Mostly into Commercial print modelling .I have been  always a fan
of photography , but I wanted to be the subject , so it got me
thinking that this could really be an area where i could really
flourish,  its fun , and there's no limit to the creativity i can
bring in when following a concept. I also do runway but commercial is
my biggest strength and i enjoy it more.

TR:State some designers you have previously worked with ?
RM: . I havent had much time in the modelling scene but i have the
privilege of working with designers such as Chennaneni , Janjam ,
Shona and Most Recently Truworths Men.

TR:Highlight your inspiration ...
RM: My inspiration has to be Tyson Beckford.

TR:What do you love about the modelling industry in your country ?
RM: What i love about the modelling industry in Zimbabwe, is that it’s
still growing , and it just offers room for new talent to come up and
flourish given you have the drive , determination and uniqueness.

TR:Do you believe that modelling industry in Africa has improved
compared to the previous years?
RM: I wouldnt know what modelling was like back in the day , but i
would like to believe that like any functional sect , modelling in
Africa has improved if not on par with whats termed “international
standard” , we have a lot of raw talent and i believe the expression
of our ethnicity in modelling makes African modelling one of the best
visual expressions out there.

TR:This year you have been nominated in Zim Models Awards what do the
awards mean to you and your brand
RM: Well the awards do mean a lot to me , its not about the shiny
accolades but it represents recognition, for all the hard work and
dedication i put in , thats what feels really good , to know i’ve made
my mark and its approved.

TR:How many awards are you hoping to win and why?
RM: (laughing), well i hope to win as many awards as i can , mainly
three categories , most improved model , most photogenic model and
best upcoming model.

TR:Recently you joined the AMMFI what are you planning to bring to the family?
RM: Yeah i recently joined the AMMFI , and i just intend on doing so
much good basically so that AMMFI becomes synonymous with the word
modelling, it should be first agency that people mention with regards
to modelling.

TR:What led you to join the AMMFI family?
RM: . I joined the agency because i believe its the platform i needed
to step on for that much needed exposure i sought after, and i believe
that they can mould me into the best version of myself possible.

TR:What are your future plans?
RM: Well i just intend on working with as many reputable designers as
possible, improving myself generally to a point where i’m someone
else’s role model, i wanna give hope to the zim modelling industry, to
show if i could chase my dream and make it reality , so can some other
kid who started off like me.

Instagram Sir_Raymond_jr , please follow and check out my blog
Facebook Rayrae junior Motsi
Twitter Rayrae junior 3rd

YOU REAP WHAT YOU SOW.

No one had any idea that Shadel Noble was going to be one dayrecognised as an international model when he began his adventure inthe modelling industry.

Shadel Noble has been working hard since he ventured in the industry
this has made him to be nominated in local,national and regional
awards.
"My hard work is starting to pay off and people are starting to notice
me and also its through God's grace",said Shadel .
Mr Noble is prominently known as Mr Bulawayo in Zimbabwe.
The young gentleman said he was happy to be one of the nominees in
Zimbabwe's Zim Models Awards which are to be held on the 16th of
December.
"My nomination means more and better portfolio and my brand will have
more clients.
"I am also looking forward to go up  against familiar names and
faces,"said Shadel Noble.
He further said she was hoping to at least break the record of the
awards and win 8 awards.
When he was asked why 8 of tgem ,Mr Noble said his profile says it all.
"I am glad you asked that question (laughing). I am hoping to win:Most
handsome,Most photogenic, Best Fashion Male;
Best Fashion Model;Model Of the Year;Most Talented Model;Outstanding
Charity Work and People Choice award,"he stated.
Mr Noble didn't rule out that there are some models who also deserve
to be awarded as they did well in the industry this year he provided
some of their names who are:Fisher;Wade;Tatenda;Ashely Morgan (Zim
Miss Toursim);Miya.
Currently Mr Noble is expected to grace a fashion event in Botswana this month.

FB:Shadel Noble

The Iconic Bomber jacket Trend

The 'Iconic Bomber Iconic Jacket ' is trending in the streets of Southern Africa.Thanks to the 'House of Hohwa' founder

Kuda Matiza (KM).Multi talented designer Kuda Matiza (KM) is interviewed by freelance  journalist Tapiwanashe Rubaya (TR).

During the interview Kuda Matiza highlights the journey that led the 'Iconic Bomber Jacket' to be part of the trend in the fashion sector.

TR:Who is Kuda Matiza?
KM:I am a designer,Creative Director,musician,filmmaker and entrepreneur to summarise it all I am an artist prenuer.Born and raised in Zimbabwe now based in SA.I am fortunate to have found my meaning as an artist and had the opportunity to study music and I am also a film graduate.
I ventured into fashion from the aspect of creation, construction -Design and the love for clothing.The interest came into the aspect of speaking many stories that Africa has put being able to fit them into constructive garments I have worked with.
Influential people in different industries including film,television and music.

TR:What keeps you going in your journey in being a designer?
KM:I am driven by the need to tell stories through design.The need to put across a message.At House of Hohwa we believe in doing things out of the box or beyond the fence as some would say.I am inspired by the richness of the diversity and culture that make up the African continent people are amazing and if I can get everyone's story in a piece of garment then we defiantly have something there.

TR:Take us to the background of 'House of Hohwa'?
KM:House of Hohwa is a personal journey that I made a public because the name 'Hohwa' initially involved everything around me as a artist.
4 years ago I sat down and decided that the brand would be named after the neighbourhood I grew up in Craneborne nicknamed 'Hohwa',but everyone and the connotation is diversity of mushrooms themselves as they come in different sizes,shapes,colour etc.

TR:What makes the designs of House of Hohwa to be unique,comparing to other fashion houses?
KM:Like I said before we think and do beyond the fence.We come up with something new and never been done before.
For example the ' Iconic Bomber Jacket' are our creation.We also try as much as we can to create brand interaction with our followers by giving them something tangible other than the garments.In a fast paced market like today it is important to always stay in contact with your market you will never know what we will do next but when you do you will be blown away.

TR:Your iconic Print Bombers are trending in the world of Fashion.What inspired you to design them?

KM:The iconic Print Bomber like I love to call it is the epitome of street ethnic ethnic,another concept we launched at our official runway launch in 2015.The bomber is a cool item that adds to trends and a look.Its seriously cool I think and that was my thought before I designed it We wanted something different so I got in and made it and it just 'mushroomed'.(laughing).

TR:What do you think has made the iconic bomber jacket to trend?
KM:The print Bomber was the first on the market I'd like to think as a new concept we owned it and gave birth to the idea.It didn't need a lot of work so we just made sure we let people wear it the way they wanted to and it trended I guess.

TR:One might ask who is entitled to wear the iconic bomber jacket?
KM:The print Iconic bomber jacket is unisex item.Anyone can wear it,its a very iconic item which means you will be wearing it in the next few years too.
You will pair it up with a nice pair of jeans,some cool sneakers and just a plain coloured tee.
For the street wear lovers its a chance to just get on fleek!

TR:Where can one buy a the  print bomber?
KM:If you want to get the Bomber for you or someone else (As a great gift) you can go to our social platforms or visit our studio in Braamfontein Jhb.We also deliver anywhere in the world.

TR:Which fashion shows has the iconic bomber jacket been showcased in and how has the out come been?
KM:The print bomber jacket was on our own runway,when we launched the 'Winds of Change' collection earlier  this year.The plan is to launch it globally in future fashion events.
People love these and some are willing to sell a kidney for it (laughing).At the launch of WOC17 we had a couple of them bought straight from runway.The response is amazing.

TR:state some celebrities who have woren the print bomber jacket?
KM:We have a few people who are celebs or influential in their own spheres that one or a couple,these are Dereck Badze an entrepreneur,Hastings Nyirenda a great musician and well known Drummer.
Rapper A-reece also owns one.The  famous Great
Moscow Circus also owns a couple for their performances.

TR:After the print bomber jacket,what's next to trend from
Kuda Matiza?
KM:The print bomber is part of the Winds Of Change Collection17 and we are pushing the rest of it this whole year.There are some really out of the box sophisticated designs featured on this collection.On what will trend?I really can't say but something will defiantly.

Ins&twitt:@houseofhohwa ;FB:House of hohwa
FB:Kuda Matiza official  email:houseofhohwa@gmail.com

David Alford Release His Autumn/Winter 17 Look Book&Campaign.

David Alford is one of the biggest fashion brands in Zimbabwe's fashion industry owned by David Alford (DV).
In an interview with Tapiwanashe Rubaya (TR),David Alford  shares some of his experience that he has faced since he ventured in the fashion industry,he also talks about his brand's autumn/winter 2017 look book campaign.

_I had a very strong and explosive entry onto the Zimbabwe Fashion circuit, something which was created I think by peoples intrigue into the house. I was_

TR:Define your self
DA: I make clothes with a passion for drama and emotion. 

TR:When did you  started to have a vision of becoming a fashion designer?
DA:I discovered Fashion at the age of 15, where I quickly fell in love with the avante garde/ theatrical side to Fashion. That idea of being able to make an audience go through emotions as if they were sitting in a theatre rather than a Fashion Show. Having always had an interest in music, theatre and then clothing, it seemed to be the right avenue to take to be able to combine all three in creating my own world. 

TR:What challenges that you faced when you started in the industry?
DA: A key challenge for me to begin was to break the initial ideas associated with Fashion in Zimbabwe, I found many people never took it as a serious industry/ profession, something I personally feel has changed for myself over the last two years. 

TR:Is there someone in the fashion industry you look up to? And why that person?
DA: There are several people I look up to in the Fashion Industry however I find it hard to aspire to any individual as everyones journey in this industry is so varied. My greatest influencers would have to be designers such as Galliano, Van Herpen & Mcqueen, as they have a fearless approach to their work and stay true to Fashion being an art form, something I feel very strongly about. 

TR:How has travelling influenced your work in the fashion industry?
DA: I think the biggest thing I have experienced by travelling internationally is a certainty of what we produce as a house is of good standards, but instead of relaxing into this confidence it has actually driven me to become more pedantic over every detail of our work. It is very easy to allow standards to slip and travelling has definitely reenergised me and made me a lot more confident and daring. 

TR:What is your personal relationship with Harare's fashion industry?
DA: I had a very strong and explosive entry onto the Zimbabwe Fashion circuit, something which was created I think by peoples intrigue into the house. I was certainly welcomed with open arms and Fashion in Zimbabwe will always be in my heart, sadly this year I feel we have slightly left it behind because of outside commitments but hopefully this will be put right towards the end of this year, with some exciting projects coming up. 

TR: You recently released your autumn/winter 2017 look book and campaign tell us more about it?
DA. The Autumn/Winter 17 Look Book & Campaign kind of brings the collection and the first half of 2017 to a close. The Campaign which was photographed by Mike Wall, is a billboard for the brand for the next few months, a mood setter for what clients can see in the Alford showroom etc. As the collection was inspired by the demise of the Great Barrier Reef, I wanted to create a simple yet dramatic mood for the Campaign, so we Pixelised the images to emphasis that feel of decay and destruction. 

TR:Where can your fans buy your collections?
DA: Our collections are sold exclusively through our showroom & Studio, however this collection is slightly different as all the fabric is produced individually for each garment so we are working on a pre order custom made basis. 

TR:Is there any runway which your collection hasn't been showcased in,which you dream to showcase your designs ?
DA. I never thought thatIwould make it to such an event like New York Fashion Week so in a way the dream has been reached in at least some respect. However the ultimate dream is to show in Paris, that is definitely the ultimate goal. 

TR:Next year February it will be a special month for you as you will be showcasing in New York what should your fans expect from you.
DA. I cant say too much about what we have in store for New York Fashion Week in February just yet, however all I can say is it will definitely be our biggest and most daring collection to pull off as of yet.

AMMFI INTERNATIONAL CELEBRATES WOMEN IN FASHION INDUSTRY THIS WOMEN'S MONTH.

 When it comes to fashion industry across the globe,women have played a

major role in the fashion industry.Through their various designs they

have used the platform raising their voices advocating for peace

around the globe for empowerment and stop child a women abuse.

The Afrikan Fashion Tv took time to profile some women who are playing

a major role in the industry.

 *Tapiwa Dingwiza (Zimbabwean designer/based in Uk)*
Tapiwa Dingwiza is the owner of the S.Vingo which was established in
2016.Her fashion brand deals with  Luxury menswear and womenswear.
The S.Vingo brand is prominent for using traditional Savile Row tailoring.
Tapiwa's first menswear collection was inspired by her childhood and
experience hence it's defined by craftsmanship.
Tapiwa has showcased at Zimbabwe Fashion Showcase Uk,her two outfits
have featured in Vogue Magazine and she has won 'Fashion Designer of
the year' during the Women For Africa awards also during the
2017 Zim archiever UK awards,Tapiwa Dingwiza was recognised as the
'Fashion Designer of the year.



 *Anita Berly (Berly Qouture) Ghana*
Berly Qouture brand is a prominent for embracing,femininity,romance etc
The brand has dressed a number of celebs including Kansiime Anne.It
has also put a smile to many brides.
Anita Berly who is the founder of the brand.She has showcased in Spain at the
 Barcelona Fashion Week,Mashafrika design and style week,Accra Fashion
Week.Anita Berly last year was honoured as the fashion designer of the
year (Uganda) during the ASFA 2016 awards,during the  Swahili fashion
week under the East African Designer of the year and she won the
award.
This year Anita Berly was nominated for the 'Young Achievers Awards
2017' under the Creative Arts Fashion 2017,where she was contesting up
against the ASFA founder Ahumuza Brian.

By Tapiwa Rubaya

AFRICAN FASHION WEEK TORONTO TURNS 5.

 

 The African Fashion  Week Toronto is to emerge on Wednesday the 16th
of August in Toronto, Canada.
The opening day will be marked by the annual red carpet then will be
followed by a fashion show,which will be hosted by seven local student
designers.

Where by the the 1st and second winners will be entitled to win brand
new sewing machines courtesy of AFWT's official sewing machine sponsor
Janome Canada.
The following 3 days which is from the 17th to the 19th,Toronto will
be a home to more than 30 fashion designers from across the world who
will be showcasing their premium collections inside Royal Ontano
Museum.
Tanzanian designer Diana Magesa and New York  based Filipino designer
John Ablaza are to grace the event as yo mark the 5th celebrations of
the event and they are expected to showcase their collections .
Besides the fashion runways shows there will be a ceremony for awards
on the 19th.AFIA (African Fashion Industry Awards)will honour Soul
train music awards winner Jidenna the 'fashion icon award' and the
Canadian Supermodel and activist Yasmin Warsame (2017 Model Excellence
award).
The awards ceremony will close their curtains with a spectacular
runway shows by the "King of Couture" and Celebrity Designer Adebayo
Jones.
The African Fashion Week Toronto was established in 2013 with the
mandate of promoting and advocating education of the fashion arts and
business by providing scholarships and internships and mentor ships.

By Tapiwa Rubaya

Thula Sindi,Quintee and George are amongest The Designer's To showcase at The Jhb MBFW this season.

 From the 16th next week the city of 'Gold' will be a home for all
fashion lovers,as the city will be hosting its annual
Mercedes Benz Fashion Week JHB.
Fashion lovers will get to know,what will be hot in the fashion industry.
The line up of designers has a total of 44 designers who include Thula
Sindi who will be showcasing on the 21st of August and Quiteria and
George whose collection will be on the runway on the 17th.Africa
Fashion magazine profiled two fashion houses who are going to showcase
their designs during the show.

Quiteria and George
Quiteria kekana and George Malelu are the brains behind the fashion
house Quiteria and George Luxury Fashion brand.
The two meet at the Mpumalanga Fashion Week in 2013,then they
established their fashion brand 'Quiteria and George Luxury fashion
brand'.
The duo has dressed Terry Pheto,Siphokazi January,
Jessica Nkosi,Nandi Ingoma,Boity Thulo etc.
This year during the Capetown Mercedes Benz Fashion show they
showcased their 16 piece A/W 2017.In June Quiteria and George released
their collection 'Jet'aime Madam
(We love women) in French.
During the Mercedes Benz Fashion JHB they will showcase their
collections on the 17th of August in the evening.
FB:Quiteria and George
Twi/Ins:@Quiteria_George



Thula Sindi
Having dressed the likes of Terry Pheto and others.Is a young
multi award South African fashion designer whose prominent known for
designing ready to wear and glamour items that highlight the
expression of a woman.
Since his 2012 Mercedes Benz showcase his brand future has been viewed
by many as 'bright'.
Thula Sindi has showcased in Hong Kong,Beijing,New York,Lagos and Paris.
Sindi has also showcased in local shows leaving the spectators in awe.
His fashion label is found at several boutiques in South Africa and
some international fashion lovers have flocked in SA to search for his
designs.
Email:thulasindi@gmail.com

David Tlale and Stefania Moorland and Shana Morland are some of the
designers who are to showcase their designs during the show.For one to
attend tickets prices range between R100 and
R300 per.

EXCLUSIVE ONE ON ONE WITH TANZANIA'S FASHION ICON SHERIA NGOWI.

 _Well,my designs are heavily influenced by the past.So I blend modern

trends with the classic vintage looks and incorporate numerous

colors.That is the main difference,trying to be playful with menswear

which is quite rare in the fashion world as of now._

Fashion designer Sheria Ngowi's designs are an inspiration to both
upcoming and those who have been in the fashion industry for years.
Being one of the designers that are going to be showcasing their
designs during the Mercedes Benz Fashion Week Jhb 17.
Sheria Ngowi (SN) reveals to Tapiwa Rubaya (TR) what his collection is about.

TR:Define Sheria Ngowi Brand?
SN:Sheria Ngowi Brand is a luxurious and sophisticated yet from
another time.We made our designs for men who are sophisticated,there
was no lack of restraint in the shapes or in the looks,We offered a
collection where every detail is accentuated,making men look good
without ever giving them an affected or ridiculously disguised
look.Our Suits are classic and well built Daring youthful
silhouettes.Uses of slim-fit check and plain shirts,slim ties and bow
ties are details that make our brand and designs simple and
unique;glasses and bags contribute to the image of a refined,relaxed
man.

TR:Take us to the bio of your fashion brand?
SN:Sheria Ngowi is my name;one of my long term plans was that I wanted
to create a brand that would tell a story and connect with my vision
and myself.It's hard to be a name and a brand at the same time.
The history of fashion is filled with designers who put their names on
the label like me because in the fashion industry,more so than almost
any other industry,is driven by individuals;individuals who capture
the essence of a desired persona with their unique clothing and
accessory designs.Individuals whose very names evoke images of glamour
and style.Individuals whose names have become famous international
corporate brands like Burberry,Chanel,Gucci,Prada and Versace.Most
people hear these words and think of things, not individuals. But
let's not forget, these words are the names of individuals as Sheria
Ngowi because by adding your name on a label; it becomes a trademark;
it is a primary asset of any other fashion brand.So my career famously
began in 2008 when I debuted my designs for both women and men under
Brand name Sheria Na Mavazi in Mysore,India.So Sheria Na Mavazi stands
for Dressing Principles or Regulations.In 2009,I launched my first
professional collection under my own name Sheria Ngowi Designs.The
Collection was a dedication to my late father who was the driving
force behind my love for fashion.In 2013 I launched my first flagship
store in the heart of Dar Es Salaam and followed by International
Fashion weeks I attended from New York,London,Paris and South Africa
since 2013 until now 2017.Now I decided to focus on one gender at a
time to ensure that I put my all into each of the collections and the
women's collection is on the way in 2018.


TR:You are to showcase at the MBFW17 Jhb;what are you expecting from the public?
SN:My current collection "LEGACY" I put 150% in each and every piece
in this line,I have been a little more adventurous.The use of
different fabrics and cut choice,as well as how the pieces have been
made,are all a little different to my norm.I love all of them.I am
exhilarated about showcasing my line for the fourth time and have a
great sense of expectancy.I look forward to appreciating the creative
work of other great designers as well as stirring up some fresh
excitement around the 'Sheria Ngowi' brand, specifically amongst the
South African market.


TR:What is the name of the collection that you showcased?
SN:"LEGACY"

TR:Take us through the collection that you will showcase and its inspiration?
SN:"LEGACY"-For many,leaving a legacy is associated with the end
rather than the beginning or the next phase in one’s career.My Fashion
leadership is not shaped and my legacy is not defined at the end of
the road but rather by the moments shared,the decisions made,the
actions taken,and even the mistakes overcome throughout the many
phases of my career.Leadership done rightly is a reinvention process;a
continuous discovery that informs my mindset,new skill sets and
aptitudes.At each stage of my career,I learn how to keep creating
sustainable impact and influence.With each step i take,i will identify
new ways of mastering the fundamentals,which in turn provides me with
greater clarity and depth of thought to further improve my fashion
leadership approach and communication style.As a Fashion Designer and
entrepreneur,I have learnt of my Country backwardness and its
underlying factors.This brings a lot of challenges if I want to
promote my country but as long as I take my mind off the negative
factors,I can be successful in completing my duty.Many people leave
Tanzania because of their poor condition and settlement.I understand
that I should not think of migrating to foreign countries but help to
make Tanzania a destination country for others.To achieve that,I must
working hard.The previous generation made Tanzania a good place for us
to call home and today,it is my generation’s turn to make it even
better for the future generations to live in.


TR:The suits you design are unique.what makes them to be unique from your view?
SN:Well,my designs are heavily influenced by the past.So I blend
modern trends with the classic vintage looks and incorporate numerous
colors.That is the main difference,trying to be playful with menswear
which is quite rare in the fashion world as of now.

TR:The texture /fabrics  that you use for your designs are they local?
SN:Not 100% Made-in-Africa because specifying the country in which a
good was produced has long been a marker of quality. The ateliers of
France, leather workers of Italy and watchmakers of Switzerland have
built global reputations for their exacting standards. Today, ‘Made
in’ labelling is also an indicator of the regulations and health,
safety and wage standards under which a good was produced.
But in a world with increasingly complex supply chains that can span
several countries, a jacket sold by a European brand can be
manufactured in a cheap and relatively unregulated labour market like
China or Africa, but finished and packaged in France, Italy or
Tanzania, thereby earning a ‘Made in France’ 'Made in Italy’ or ‘Made
in Tanzania’ label.
Indeed, according to European Union regulations,companies need only to
spend a certain amount manufacturing a good in a certain country in
order to qualify for local ‘Made in’ labeling.At the same time,
powerful alternative labeling systems, like Fair-trade and Certified
Organic, have emerged, offering companies new tools for communicating
manufacturing standards to consumers, who are increasingly concerned
with the provenance of their goods.

TR:Last year you won an award (Fashion icon of the year)during the
Tanzanian leadership awards and you were nominated for the ASFA
awards.What did it mean to you and your brand?
SN:Of course,it’s not enough to simply win an award;i need to earn it
every day.At every interaction,both internal and external,I need to
exemplify the reasons I deserve that recognition.This creates a
positive feedback loop. Doing good work, and getting recognized for
it, improves my workforce,strengthens my brand and gets me more sales
from loyal customers.

TR:Tell us about your work ethics?
SN:I'm not into fashion show pageantry but in the reality of a
product:I design and produce clothes that will be worn by real
people.The fashion industry is a system that produce a lot waste and
thrives on exploitation.We try to have strong work ethic and stir away
from that traditional business model.We produce all of our clothes in
Asia and Africa.We try to work with high quality fabrics
from:cotton,wool, linen and velvet.


TR:Where do you see your brand in 5 years?
SN: I love the history of my brand I want to bring a modern twist and
I have to move on. As the founder wouldn't still be repeating what I
was doing from 2008-2016.
I want to bring a fresh element to it while cultivating the true DNA
of the brand.All aspects should be modern and fresh.Clothes are a
communication tool and I want to create something special.
I see my brand being eligible to apply for all the important Fashion
weeks hosted around the world and i am looking forward to being a part
of it.My biggest wish is to leave a legacy with my name appeared in
all International Fashion Platforms,so that my grand kids and their
friends could see that it is okay to follow a belief and for my
country to be proud of me as a Tanzanian."

TR:Thank you for you time.
SN:Asante sane/THANK YOU VERY MUCH”


www.sheriangowi.com
Instagram: @sheriangowi
Twitter:@sheriangowi
Facebook:Sheria Ngowi Brand
[08:05, 8/15/2017] Tapiwanashe Jor: Thula Sindi,Quintee and George To
showcase at The Jhb MBFW

From the 16th next week the city of 'Gold'

Zimbabwe Fashion Designer Engages In Wildlife Management Projects

Thembani Mubochwa (TM) who is an award winning Zimbabwean fashion

designer who has changed the world of the African Fashion industry.

Tapiwanashe Rubaya (TR) caught up with Thembani Mubochwa who explains

how his fashion career is working with the Ministry of Climate,Water

and Wildlife in his country.

' I have been privileged to have to be appointed the National Elephant
Ambassador of Zimbabwe'

TR:Who is Thembani Mubochwa ?
TM:Thembani Mubochwa is a young Zimbabwean Fashion designer.I was born
and raised in Zimbabwe.

TR:Take us to your journey in the fashion industry?
TM:I started my journey in the High Density suburb of
Glen Norah sitting at my uncle's feet at his small tailoring
business.That journey landed me in South Africa's leading
A listers including the likes of the late Sifiso Ncwane.

TR:What defines your work?
TM:My work is defined by my African Roots and desire to merge them
with modern fashion concepts.

TR:You work closely with the ministry of Water,Climate and Environment
(Wildlife) of your country.What is your role when it comes to Wildlife
advocating?
TM:I have been privileged to have to be appointed the National
Elephant Ambassador of Zimbabwe an ambassador for the Zimbabwe
National Parks and Wildlife Management Authority.
This is a  role I take seriously as I have been mandated to raise
awareness around key conservation issues and to engage young
Zimbabweans to take a greater interest and be more involved in
safeguarding our wildlife and environment.

TR: Recently you were involved in an event which was hosted by
Afro Jumbo Trust.Tell us more about the event and what it achieved ?
TM:The Afro jumbo Trust recently held a fundraising dinner and fashion
show dubbed dinner under the stars.
The dinner was in aid of the extension and interpretation of national parks.
The aim was to purchase motorbikes for the department which is
responsible for community engagement and public awareness particularly
in the area of Human Wildlife Conflict we managed to receive pledges
for 3 off road bikes which we await delivery.

TR:When it comes to Vodacom Durban July Fashion,TMZ has never
disappointed its clients and fans tell us where do you get your
inspiration from?
TM:The inspiration comes from a desire to always go further and be
bigger and bolder than before.Never get satisfied just doing the same
thing over and over again.

TR:Last year TMZ collaborated with award winning stylist
 Craig Zooiwe.What role has the collabo played in your journey as TMZ?
TM:The collaboration with Craig Zooiwe was an exciting exploration of
fashion through the eyes of a different subject.Craig is a leading
stylist in Zimbabwe and it was interesting to discover and work with
his take on various fashion and style elements.

TR:When are you releasing your next collection?
TM:I have started work on the next collection but the release date
will be determined by the creative process and where it takes me.

TR:Any international/local fashion shows that TMZ will be showcasing
their collections?
TM:There are some events in the pipeline some that we have previously
participated at others  new but it is still to early to confirm
anything.

TR:Where do you see TMZ in years to come?
TM:I see TMZ as a brand that will take its position among leading
fashion brands in Africa.

Benin Model Dominates The Mercedes Benz Africa Fashion Festival Ramp.

Through the Mercedes Benz Company,Africa has been able to celebrate

its fashion industry in style.Recently the African continent's fashion

sector hosted Mercedes Benz Africa Fashion Festival SS 17/18 in July

at  Accra,Ghana .

Designers from countries such as Nigeria,Ivory Coast,USA,Ghana and
Zimbabwe etc showcased their collections.
However besides the collections which grab the attention of the
fashion fans during the event. It was Benin's model Apollon Angel.
Apollon Angel left the arena and fashion designs in awe.
The young gentleman said besides gaining connection with everyone  who
was part of the event team,he learnt a number of things during the
runway.
"The event was too worthy for me because despite the fact that
designers,models,the staff,make -upers,photographers etc and I we were
close and kind to each other.I learnt a lot on the runway,"informed
Apollo.

During the runway Apollo catwalked for the following houses Hiiry
Gutura,Jant's collection and Nipo skin.
Apollo described the designers who showcased during the fashion show
as hardworkers and he also added that he was honoured for walking at
the ramp wearing their designs.
"You know every designer worked very hard on their collections.
"For me it was an honour wearing the results of their hardworking
through their wonderful collections,"he said.
He however said his country (Benin) can learn from Ghana on how to
organise better and amazing fashion events.
The young Benin model said,his greatest moment during the events when
organisers of the event and designers applauded him for the good work
that he did.
"My greatest moment was when organisers and designers were proud with
the way I work and about my attitude during my performances including
other models,"he said.
Apollo Angel is expecting to embark in a number of fashion runways
this month and before the end of the year.

Fb/IG:Apollon _Supermodel

By Tapiwa Rubaya

Lusaka Hosts African Couture Exposure Week.

From the 18th to the 20th of August the Perfect Brides Zambia will
host its first ever African Couture Exposure  Week in Lusaka,Zambia at
Levy Junction Mall.
The African Couture Exposure week is established in a purpose to
showcase elegance,art and creativity which is done by African
designers from different countries mainly within the Southern African
Hemisphere.
The event will consist of Fashion workshops,beauty classes,fashion
shows and entertainment.
Zimbabwean fashion designer Abiot Malawa who is behind the Nandi
Fashion collection is expected to conduct a workshop along with Ruth
Mizhwa.
As they will be teaching those who are interested in fashion about the
lifestyle of the fashion industry.
Topics that are to be covered  during the workshop are:cross stitch,
designer ethics,the journey of designer also fashion games will be
involved.
Abiot (36) has dressed a number of Zimbabwean celebs who include
:Arthur Evans,Saba Magacha,RK etc.
As for designers who are expected to bring glamour in Lusaka through
their collections at the African Couture Exposure Week Ramp are Hildah
Mutole (31)[Who is a fashion designer and stylist who is a
Zambian/Tanzanian ),Black Manner (from Zimbabwe will be showcasing his
new collection
'The Carribean Casual'),the House of Marl Way founded by Marlryne
Zhuwan (they will be showcasing their first collection).
Myrah Dube is a Zimbabwean singer and songwriter who is going to
provide entertainment during the event.
The theme of the event is 'Street Inspiration'.

(+260) 968910008/954665957
perfectbrideszambia@yahoo.com
africancouture@gmail.com

By Tapiwa Rubaya

SHADEL NOBLE FIGHTS CANCER THROUGH MODELING RAMP

Award winning model Shadel Noble is among Bulawayo models,who are

going to walk along the Fashion Designers Expo Ramp an event dedicated

to give exposure to local designers amd models from around

Zimbabwe,but also with a main agenda to create awareness for cancer

and to aid cancer patients in Zimbabwe.

Shadel Noble confirmed that,he is part of the models who are going to
participate during the show as a models.
He further explained that his main reason of participating in the
event is to help and raise funds for Kidz affected by cancer.
"This event does really mean a lot not only am I modelling I am also
helping to rise funds for the kids," explained Shadel.
The Bulawayo Arts Award winner,said his team has agreed that it will
bring three children from Sandra Jones Orphanage to the Fashion
Designers Expo on the 5th of August.

This will be a way to assist his community and he promised that it
will be his tradition to invite at least three children in every event
that his going to participate in Bulawayo.
"My team and I are going to be doing this frequently,every fashion
show we are having in Bulawayo we will invite three kids," said Shadel
Noble.
Mr Noble urged other models to work together to assist children who
are affected by cancer.
"I think there is more we can do as models.Take for instance this show
we are taking part in we can have more shows like this rising funds
for the children.
"Even as models we should come together once a month and have a 'fun'
day just to rise money for the kids,"said Shadel.
Shadel Noble will be joined by some Zimbabwe's local models who will
walk along the Fashion Design Expo Zimbabwe show
are:Miyamiko,Liam,Panashe Wade etc..
As for the designers Nandi Fashions,Pepd Collectiin ,Zimbaby,Philano
Afro Text,Morgan Graham Collection etc.
Fashion designers Expo was founded by two Zimbabweans Aisha De Beer
and Raquel Fouche its going to take place on the 5th of August in
Bulawayo.

+263776791741
www.fdezimbabwe.com

Africa Fashion Week London 2017 designers shine at Africa Utopia

 On a day that threatened rain, the African sun shone over Southbank

8 AFWL Designers (past and present) showcased 9 capsule collections on a specially made catwalk on Southbank's outside terrace for Africa Utopia.

After weeks of hot sunshine, it was a little perturbing to see rain clouds gathering, but  we put our trust in the African Gods and pulled off a show that was full of fun, colour and drama.

The designers were:  

Slow-Case by Odette Steele.  Her remit was to highlight the throwaway culture of the Western world and how many of these unwanted fashions end up in Africa Markets.  Odette showed her textile training to upcycle and redecorate the plain western textiles into something desirable and luxurious.

 A past AFWL designer, Bola  Obileye of Tote Collections showed us her love of vintage 1950s glamour with petticoat-ed rockabilly dresses in African print (of course!), mixed with Roy Lichtenstein pop art inspired pencil skirts and clutch bags.  Totally inspiring!

 AFWL Head Stylist couldn't help but bring two collections to the catwalk.  Womenswear full of slinky glamour and shine; and menswear showing tailored dinner jackets paired with Japanese Obi belts and Africanized kimonos.

 2 Nigerian menswear designers took the stage, Kola Kuddus and Del Africa, showing a modern twist on traditional Nigerian menswear.  Ombré print and out of the ordinary embroidery took wax print to the next level and we loved it.  We have to get more of these designs in London.

EXCLUSIVE INTERVIEW WITH THE BOTSWANA'S TOP INTERNATIONAL MALE MODEL SESHA BASINOKO

Botswana top model Sesha Basinoko (SB) has turned out to be one of

the upcoming talented Model in his country for the past few years that

have passed by.

Tapiwanashe Rubaya (TR)  the journalist ,caught up with Sesha whom in

an interview states out some challenges that he faced when he entered

the modelling industry.

TR:Who is Sesha Basinoko?
SB:I am Sesha  Basinoko,a fitness model,runway model and a commercial model.

TR:Tell us about your journey in the modelling sector?
SB:It began back in 2015 as fitness model only advertising clothing
lines in 2016.I did a couple of TV adverts and promotional.

TR:Can you share with us your difficult moments that you faced in your
first days as a model?
SB:Most outfits didn't fit me because of my big structure also my walk
and posing.

TR:What are the major differences that you have noticed between
modelling and body building?
SB:Modelling wants a skinny shredded body while body building its more
gain muscles and preferring your physique.

TR:Recently you participated at the Presidential Fashion show in
Botswana.Describe the atmosphere and what you benefited?
SB:Its so tiring,hectic,tough no room to breath and it was a great
experience and I gained national exposure.

TR:State some of the fashion shows that you have participated as a model?
SB:Mpumalanga Fashion and Design Week,Tshwane Fashion
Festival,Presidential Fashion Show (Botswana).

TR:Given a chance to contest for Mr Botswana title,what will it mean to you?
SB:I want to build my career as an event manager,so I will like to
give it a try but as an organising team.

TR:As a model one has to attend a gym which is the same with a body
builder,however what are the main differences between the two when it
comes to gym?
SB:As a model its more about bringing in a physique that will please
everyone meaning ,I  have to drop my weight and stop training body
parts like back which actually makes me look bigger,but as bodybuilder
more about my balance,symmetry and getting big.

TR:Are you going back to your body building career?
SB:Yes.


By Tapiwa Rubaya.

ONE ON ONE WITH ZIM'S COMMERCIAL MODEL.

Emmanuel Tenga (ET) is a Zimbabwe model who has done more than 50

adverts as a commercial model.In an interview with Tapiwanashe Rubaya

(TR) ,Mr Tenga explains what he has achieved since he ventured into

the modelling industry as a commercial model.

TR:Define yourself?
ET:Ambitious, adventurous and an artist who loves reading,writing.I am
an athlete,amateur golfer play chess at a club level,play league
basketball and love watching sports in general rugby, F1,cricket,
tennis and love my red wine.

TR:Briefly Who is Emmanuel Tenga?
ET:I am an entrepreneur since the age of 19 running a branding
communications company that specialises in print,designing,digital
photograph and digital marketing solutions.I have vast knowledge in
advanced graphics designing,photography and marketing.
I also run a casting Agency for commercial modelling and I am also a
grooming and etiquette instructor through the tutelage of Kiri Davies.

TR:How do you keep up with the public appearance since your pictures
appear in public places?
ET:Its quite fun considering in Zimbabwe Commercial isn't as in other countries.
A lot of people can recognise my face but they are not sure if they
know me personally or have seen me on an advert.
They will say 'hello' and I say 'hello' back ,some of them they
further tell me which advert they know me from.Its quite fun,all
smiles. I am half famous (laughing) and I always keep it real.

TR: Looking at your previous photos,did you thought you will be where
you are today?
ET: Imagination is our  God given gift so yes I have always set my
eyes on it and desired to do well in modelling but its God's grace at
the end of the day He gives opportunity and chances.For us to achieve
and see our goals come to life.So will always aspire for more and
hopefully in the industry.



TR:You are also a model at one of the most prominent luxurious shops
in Zimbabwe,House of Gentlemen.How has it been working under the House
of Gentlemen?
ET:Its beautiful opportunity and professional relationship which has
made us like a family when we are shooting its a  reality TV show and
when we do public appearances.Quite intriguing beautiful time we have.

TR:Travelling across the globe has been something in you.As a model
what have you learnt in places you have travelled to ?
ET:Its always a beautiful moment every time I travel abroad on a
personal business.You get to see how other other nations are doing it
and you learn a lot,the standards the first world countries have and
the level of professionalism is just amazing we hope in the not
distant future Advertising Agencies will adopt to this kind of system
and excellence.

TR:What challenges are you facing as a commercial  model and how can
those challenges be resolved?
ET:practically there isn't any direct challenges per say but rather
its just the economical set back the nation is facing so it means less
jobs on the market but we always try to get involved in the little
that's on offer and also another challenge is to get commercial models
to get fees that match regional rates but so far it has been great.

TR:What changes should be made in the male modelling industry?
ET:There isn't much required to revive the industry for the male
models but we would be happy to get more jobs that everyone can get a
piece of the cake.

TR:You are a father of two children,tell us about your role as a
father in their lives?
ET:Its a God given privilege to be blessed with two beautiful kids and
I am grateful.All I can do is to be there for my children and raise
them in a very modest way with godly principles like how my parents
raised me.I am thankful to have great parents so will love my kids
unconditionally.

TR:Do you see any one of your children following your  footsteps in
terms of your modelling scenes?
ET:Well since both my kids were born for them commercial modelling is
a family thing.Already between them they have a shot nearly 10
commercial adverts and as they grow will then encourage them to do a
grooming and etiquette class,but already I give them tips on poses so
its kind of natural for them.

IG:@emmanueltenga
twitter:@tengaemmanuel
FB:Emmanuel Tenga

Tapfumanei Launches His Summer/Spring Collection

_"Tapfumanei Munenge Bridal is inspired by renovating the classics and the 1950's era when sex became a way of Life"_ When it comes to the Zimbabwe's fashion industry,the name Tapfumanei Munenge is on everyone's mind.

Tapfumanei Munengi is a fashion Guru in Zimbabwe who resides in the capital city of Zimbabwe which is Harare.
As we in the Southern Hemisphere are about to welcome the summer/spring season.The young gentleman,Tapfumanei is about to welcome the season by launching his summer/spring fashion collection on the 5th of August during 'The Farewell by Web' fashion show.
The fashion event will be held in Harare,Zimbabwe.
"The theme of our summer/spring 2018 campaign is termed 'The farewell ' it is waving goodbye to the harsh subtle winter tones and welcoming summer with blast,"explained Tapfumanei.
Tapfumanei further added that what inspired them as a company the 'WEB' to launch the fashion show was to welcome the January of the summer/spring season which is September.
The young designer said that the collection that his going to showcase will be driven by all things that spring brings,from the lavenders to the royals.
"Tapfumanei Munenge Bridal inspired by renovating the classics and the 1950s,when sex became a way of Life,"he said.
Besides Tapfumanei Munenge's couture and Bridal other designers whose collection will be showcased during the show are David Mnaba and the WEB intern Cynthia Mabhande.

By Tapiwa Rubaya