CUTE-SAINT TO SHOWCASE AT GHANA MEN FASHION WEEK

Its that month of the year,where by fashion designers are given an opportunity to exhibit their work in front for spectators from different countries across the globe at Ghana Men's Fashion Week. 

This year joining other fashion designers in the platform is Cute-Saint a brand founded by Femi Ajose, a Fashion Stylist/ Fashion Editor who turned into being a  Fashion Designer.

Femi Ajose tells us the history back ground behind his brand and he gave us an insight of his collection which will be released at Ghana's Men Fashion Week. 

TR:How did you come up with the name Cute-Saint? 

CS:Cute-Saint is a name that was given to me by my school father from high School. It was given to me because, I was very gentle in school and hardly talking to anyone. Hence, when I  started my brand, I couldn't think of a better name to represent my brand other than this historic name that I consider to form part of the aesthetics of my brand. Don't just be a saint, be cute with it. 

TR:Can you take us to the historic birth of your fashion brand?

CS:Cute-Saint as a brand was born out of the desire to create a brand that will produce high quality locally produced garments that can be internationally accepted. 

I started as being a Fashion Stylist, to then working as a production Manager at a Fashion brand in Lagos, then going to a fashion school to widen my

Knowledge about fashion and finally creating the brand.

TR:When you look at the time when your brand was established,how has it performed in the past  in Africa?

CS:Journey has been a remarkable one since the establishment of Cute-Saint. Since the release of our debut Collection, the brand has received recognition from the African community; We have been invited to showcase at the Africa Fashion Week London, Accra Fashion Week and will be showcasing at Ghana Menswear Week.

TR:What impact  has your brand brought to the society via the collections that you have released previously?

CS:The brand has been able to impact the community through the creation of jobs for local creatives and artisan. Some of the fabrics used in the collection were dyed locally. And we also hired the service of local artisans in the production of our shoes. All of our fabrics were sourced locally.

TR:As Cute-Saint what is your description of Men fashion Wear in Africa?

CS:African Men's Fashion has evolved over the year as our men have became more stylish. In their heydays  men wore only dull colors. These days, men have started exploring bright colours and different silhouettes to explore their fashion consciousness.

TR:Speaking about Men Fashion Wear you will be showcasing your brand in Ghana Men Fashion Week this month

CS:Since the release of our debut Collection, we have been invited to showcase at different fashion shows out of which we have decided to showcase in Ghana Menswear Week, because we believe in the vision of the fashion week. And also to explore the Ghanaian market.

TR:In a summary can you give us some clues on what your collection will look like?

CS:I'll be showcasing The Collection tagged "Gene Explosion". The human DNA forms the major inspiration behind Gene Explosion. It is a unisex collection that is very eclectic and explores various aspects of our lives. From work to leisure, not leaving the urban street styles.

TR:Aside from showcasing your designs what are you looking forward to benefit from this event?

CS:I'm looking forward to meeting fashion buyers and retailers in Ghana to start stocking our designs with and selling to the Ghana market.

By Rubaya Tapiwa